The Evolution of Hall of Flowers: An Interview with Rama Mayo
Written By Leah Cerri
“The show has to evolve as the industry evolves. Every year, we talk to all our exhibitors after the show to get their feedback. They said we really have the B2B side dialed in and have been asking us what else we can do to support their customer sales and help them connect to their consumers. Day two now provides them with the opportunity to talk and sell directly to their customers, face to face. You don’t get to do that in dispensaries and via your distributor.”
Hall of Flowers 2024
Written By June Blankin
Ventura is a true California beach town with a cool, retro vibe and the fairgrounds are located next to the beach. The open-air buildings let the sea air flow through with plenty of sunshine for the attendees to relax outside, get to know each other, sesh with friends, and colleagues, and of course, make the deals. The outside lounge area was a nice touch with comfy chairs, sofas, and coffee tables. The setting is casual but focused, so no one feels rushed or herded through massive convention hall floors.