After college, their lives diverged, taking them on different paths. However, around three years ago, a shared curiosity brought them together at local cannabis events, sparking a deep interest in the industry. As they delved further, they became increasingly impressed by the transformative properties of the cannabis plant.

Embarc, California's leading cannabis retailer, is thrilled to announce the opening of Madera's first dispensary. This milestone event not only signifies a major step forward for the local community but also marks Embarc's strategic expansion, being its 15th location in California and the third in the Central Valley.

After initially making history as the first cannabis dispensary to open in Fresno in 2022, Embarc is excited to announce the opening of its second storefront in the city. This expansion reaffirms Embarc's commitment to fostering a community-centric approach to legal cannabis sales within the city and reinforces its standing as a leading independent retailer in California.