Uncovering the “Invisible Shopper”: Re-examining How We Look at Data to Give Brands a New Edge
American Cannabis, Cannabis Business, Cannabis Data, Cannabis Buying, Cannabis Passion, Cannabis Tradition, Cannabis Connection, Cannabis Community, Cannabis Conversation, Cannabis Culture Guest Writer American Cannabis, Cannabis Business, Cannabis Data, Cannabis Buying, Cannabis Passion, Cannabis Tradition, Cannabis Connection, Cannabis Community, Cannabis Conversation, Cannabis Culture Guest Writer

Uncovering the “Invisible Shopper”: Re-examining How We Look at Data to Give Brands a New Edge

Co-written by Lara Fordis, M.A. and Tymofey Wowk, Ph.D.

Data, data, data. It’s all around us, we all know about it, but why is it important, especially for the burgeoning cannabis industry? And, who are the “invisible shoppers™” in cannabis?

The cannabis industry is no different than other vertical markets in terms of a need for contextual, accurate, actionable consumer data, perhaps even more so given how new the industry is and what an opportunity this presents.

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